- Abbeydale Heathen - 4.1% pale ale, wonderfully refreshing American-style pale ale showcasing the marvellous Mosaic hop. Light and sessionable, bursting with tropical fruit flavours and a pleasant citrus bitterness
- Hardknott Long Drop - 4.8% exhilarating session IPA, great flavours, mouthfeel and huge satisfaction
- Hardknott Rheged Fjall - 4.5% pale ale
- Ilkley Alpha Beta - 4.5% rye session IPA, distinctive American hop character. Body and depth from the rye. A little beer that's big and bold
- Lost Industry Black Licorice Gose - 3.9%
- Lost Industry Serie Saison Le Pays Noir - 7.3% dry-hopped black saison
- Sharp's Cornish Pilsner - 5.2% bottle conditioned pilsner, fermented with Czech yeast then lagered on a bed of Saaz hops to create stunning, zesty herbal notes and a delicious clean, citrus flavour
- Twisted Barrel I was made for lovin' - 8% imperial stout
- Twisted Barrel It's Aliiive!! - 6.3% hazy IPA
- Twisted Barrel Soup Dragon - 5.8% lime and chipotle saison
Look out for 'baron ratings' of these beers soon, and a big thank you to all the breweries for handing them over to me!
Lost Industry and Steel City Peach Melba Yogurt Sour - 5.7% hazy copper ale, sour peach smell, very fruity, zingy sour taste, really juicy and sweet (like a fruit juice rather than sugary). Finish is a gentle fading one.
* build an audience
* what's the aim
* distributing your message
* measure, improve, measure, improve
* What do you think of us
* Follow us on Twitter
* Come to our event
Belgium & Beer
199 breweries in Belgium, nearly 8 million hectolitres consumed per year, with a per capita consumption of 71 litres, but 20 million are produced, most of which are exported. 66% of production is exported.
Belgium has more than 1,500 beers, producing 1% of the world beer production, but brews 10x it's demographic weight - small country but great beer.
New Reality & Economy
"Drink less, taste more" - the speciality market has really taken off in Belgium and therefore as an exported product, around the world.
Not only deepen the understanding about beer but also broaden the availablity and accessibility of the beer. It's not just about drinking a great beer, but about the moment of that experience of trying the beer.
"We now live in an experience economy where people have shifted from passive consumption to active participation."
Beer as the primary motivation (old school):
* beer routes
* beer weekends
* beer themed lunch
* beer tasting
Place as a primary motivation (old school):
* Festivals, events
* Beer museum
* Visiting breweries, brew houses
* Obtaining beer related items
* Visiting brasseries
Beer Tourism Logic (modern way)
* Must live
* Must see
* Must taste
* Must understand
Beer as an enabler, brewery as a facilitator.
I'm here in Sheffield for the Beer Blogger Conference, now rebranded "BeerNow". It's in IceSheffield, the same place as the SIBA BeerX exhibition, plus next door is the Beer Alive beer festival. So far we've collected our conference badges and wandered around BeerX, mostly catching up with people that we know from the beery world: Colin Stronge from Buxton, Dave & Ann Bailey from Hardknott, Matt from Hawkshead, Charlie from Farams and Sophie from Muntons.
Really looking forward to the start of the conference sessions...
The box was sent through from R & R Teamwork who are the PR agency for Edinburgh Beer Factory's recently launched Paolozzi lager
A very pleasant looking gift pack indeed!
|A very smart looking bottle|
- Paolozzi - 5.2% full-bodied, unpasteurised 'Helles' lager, lusciously malty with a low bitterness. Brewed with Lager Pils & Caramalt barley malts and subtly hopped with Saaz & Hallertau