Vedett emailed me direct from my contact details on my website informing me about a new awareness campaign in the UK for Duvel brewery's Vedett Extra Blond:
ETTitudinal Belgian beer brand, Vedett, is unleashing an ETT campaign over the summer months with three quirky limited edition bottle labels in every case of 24.
Making a RAKETT in the on and off trade, Vedett Extra Blond’s tongue-in-the-cheek labels - ETIKETT, KADETT and RAKETT - will be hitting the UK’s bars, pubs and restaurants (and select Waitrose stores) from the beginning of May until September.
I replied requesting a sample and a couple arrived over the Easter weekend:
Duvel Moortgat Brewery
- Vedett Extra Blond - 5.2% premium pilsner with a clean crisp dry taste and a hint of lemon
They are also launching a Twitter competition to be the first to spot an ETT bottle label in the UK, and will ask followers to upload a picture, and location, of ETT bottles onto the micro blogging site. The first one to do so will win a personalised case of Vedett Extra Blond.
Follow
@Vedett_UK if the above interests you.
Look out for the '
baron rating' for this
Duvel Moortgat beer soon, and a big thank you to Julie from
Vedett for sending it through to me!
